Each airport zone requires different creative considerations
Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages.
91% Average total advertising awareness within the airport.
Passengers are most alert at drop off, where awareness levels reach: 93%
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc) Proven Success Case Study
Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience.
The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. We know that the mindset of the airport audience is unique.
Each airport zone requires different creative considerations
Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages. 91% Passengers are most alert at drop off, where awareness levels reach: 93%
Average total advertising awareness within the airport.
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc) Proven Success Case Study Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience.
The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. We know that the mindset of the airport audience is unique.
Case Study
Each airport zone requires different creative considerations
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages.
91% Average total advertising awareness within the airport.
Passengers are most alert at drop off, where awareness levels reach: 93%
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Drop off & Check in Highly visual Bold colours Short and simple copy Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc) Proven Success Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience. The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. We know that the mindset of the airport audience is unique.
Proven Success
Case Study
Each airport zone requires different creative considerations
Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages.
Average total advertising awareness within the airport. 91%
Passengers are most alert at drop off, where awareness levels reach: 93%
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc) Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience. The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. We know that the mindset of the airport audience is unique.
Proven Success
Case Study
Each airport zone requires different creative considerations
Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages.
Average total advertising awareness within the airport. 91%
Passengers are most alert at drop off, where awareness levels reach: 93%
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc) Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience. The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. We know that the mindset of the airport audience is unique.
Case Study Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience.
Each airport zone requires different creative considerations
Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages.
Passengers are most alert at drop off, where awareness levels reach: 93%
91% Average total advertising awareness within the airport.
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc) Proven Success The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. We know that the mindset of the airport audience is unique.
Proven Success
Case Study
Each airport zone requires different creative considerations
Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages.
Passengers are most alert at drop off, where awareness levels reach: 93%
91% Average total advertising awareness within the airport.
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc) Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience. The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. We know that the mindset of the airport audience is unique.
Case Study
Each airport zone requires different creative considerations Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages. 91% Average total advertising awareness within the airport. Passengers are most alert at drop off, where awareness levels reach: 93%
Address 27 Sale Place London W2 1YR
Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc) Proven Success Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience. The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. We know that the mindset of the airport audience is unique.
Case Study
Each airport zone requires different creative considerations Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages.
Average total advertising awareness within the airport. 91%
Passengers are most alert at drop off, where awareness levels reach: 93%
Address 27 Sale Place London W2 1YR
Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc) Proven Success Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience. The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. We know that the mindset of the airport audience is unique.
Each airport zone requires different creative considerations Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages.
91% Average total advertising awareness within the airport.
Passengers are most alert at drop off, where awareness levels reach: 93%
We know that the mindset of the airport audience is unique.
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc)
Proven Success
Case Study
Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow.
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Each airport zone requires different creative considerations Drop off & Check in Highly visual Bold colours Short and simple copy
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages.
91% Average total advertising awareness within the airport.
Passengers are most alert at drop off, where awareness levels reach: 93%
We know that the mindset of the airport audience is unique.
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc)
Proven Success
Case Study
Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience. Seen by over 2 Million passengers passing through Heathrow’s largest terminal. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow.
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759
Each airport zone requires different creative considerations
Passengers are highly alert while in the airport environment in comparison to their day-to-day lives. They are more aware of their surroundings and more receptive to visual stimuli, including advertising messages. 91% Average total advertising awareness within the airport.
Passengers are most alert at drop off, where awareness levels reach: 93%
We know that the mindset of the airport audience is unique.
Drop off & Check in Highly visual Bold colours Short and simple copy
Arrivals Longer more complex messages, personalised welcome messages put passengers at ease Departure lounge & Gaterooms Messaging can be longer and more informative – (directional – ‘buy in store today etc)
Proven Success
Case Study
Situated in the busy departure lounge of Terminal 5, the experiential stand drove a significant sales increase for Calvin Klein’s Euphoria fragrances available in World Duty Free. The experiential campaign was supported by digital activity across all Heathrow terminals, using digital airport panels as well as digital LED screens strategically situated along World Duty Free retail areas. Alongside reaching affluent airport passengers, the 4-week experiential campaign targeted Heathrow’s Fashion Elite audience; experts and influentials of the luxury sector. The campaigns’ use of large digital screens and an elegant photo booth delivered an immersive brand experience.
Seen by over 2 Million passengers passing through Heathrow’s largest terminal. The Terminal 5 World Duty Free store saw +268% sales uplift YoY during the campaign period. The campaign ensured brand stand-out from over 3,400fragrances available to buy in Heathrow.
Address 27 Sale Place London W2 1YR Email airportsales@jcdecaux.co.uk Tel (0)207 298 1759